My Professional Side...
Based in Atlanta, I build brand awareness for big name clients like Burt’s Bees, Carnival Cruise Lines and ADT Security, through search engine marketing – some of the hottest trends in digital advertising. As a key Search Marketing executive for Razorfish, one of the largest digital marketing firms in the world as well as one of the largest buyers of paid search in the US, I direct a growing team of experts who use search engines such as Google and Yahoo! to drive traffic to clients’ websites through hundreds of thousands of keyword placements and sponsored text links, which ultimately increase revenue and customers.
As the Director of Search Marketing and leads the SEM Discipline across four offices in the Central Region of Razorfish, I am responsible for developing clients' search marketing strategies and directing operations of the search marketing department. Search is an exciting and fast paced and changing environment that these days incorporates channels such as Social Media, contextual placements, video search and mobile.
In 2008 I was an honoree of the Apex Society's Power 30 Under 30 Award for the Business/Technology Category. I missed the actual ceremony although my brother attended in my honor and brough home a nice trophy, with someone elses' name on it. :)
Check out Razorfish's 2009 Digital Outlook Report: http://digitaloutlook.razorfish.com/publication/?i=13617
Prior to joining Razorfish back in 2005, I worked with ResponseMine (RMi) in Atlanta, GA working on The Home Depot search marketing campaign. Here I met my husband, Lee Blankenship. I am glad I took that job!
Groups/Associations
* AIMA (Atlanta Interactive Marketing Association)
* SEMPO (Search Engine Marketing Professionals Association)
* SEMPO Atlanta Chapeter - VP Marketing
* Race for the Cure
* University of Tennessee Alumni
* Purple Angels Wine Club
* Apex Society
* eMarketing Association Member
Digital Resume
Position: Razorfish, Director of Search Marketing, Central Region Lead
Years with Company: Started with Razorfish in Summer 2005 in New York
I am the Search Marketing Lead for Central Region offices which include Atlanta, Fort Lauderdale, Austin and Chicago. Clients Include: Carnival Cruise Lines, ADT Security, hotels.com, LasikPlus, Burt's Bees, P&G, and more. I have been in the SEM industry since 2003 and have been blessed to work in an evolving and dynamic marketing position with cool, smart people.
For a more detailed resume with Recommendations: Linkedin
Workplace Newsletters
* Search Marketing Trends
* Slant - Digital Meets Technology
Workplace Tweets
@SearchTrends
@RazorfishSearch
Workplace Blogs
Amnesia
Digital Design Blog
Going Social Now
Headlightblog.com
Jeff Lanctot
Joe Mele
Superhype Blog
Technology Blog
Tobias Klauder's Blog
The Workplace Blog
White Noise
Recent Publishings or Bylines:
* Author / Contributor - 2008 Razorfish Digital Outlook Report* Published an article on DMNews.com in February 2008 and May 2008
* Published an industry White Paper/POV in February 2008
* Frequent contributor to Razorfish's weekly Search Marketing Trends newsletter
Recent Speaking Engagements:
* Speaker at MediaPost’s Search Insider Summit, Bonita Springs, FL in May 2007
* Speaker at Technology Association of Georgia (TAG) event, Atlanta, GA in March 2008
* Panelist at eMarketing Association Conference in Atlanta, October 2008
* Panelist on "Big Brands, Big Plans" at Online Marketing Summit in Atlanta, June 2009
Awards / Acknowledgements:
* Honoree of the Apex Society's Power 30 Under 30 Award - Technology Category
* Google Certified Professional (GAP)