My Professional Side…

Based in Atlanta, I execute and manage performance driven digital marketing campaigns for big name clients like Carnival Cruise Lines and ADT Security, through performance marketing channels such as search engine marketing, display aquisition, and social media – some of the hottest trends in digital advertising.  As a key Search Marketing executive for Razorfish, one of the largest digital marketing firms in the world as well as one of the largest buyers of paid search in the US, I direct a growing team of experts who use search engines such as Google and Bing/Yahoo! to drive traffic to clients’ websites through hundreds of thousands of keyword placements and sponsored text links, which ultimately increase revenue and customers.

As the Director of Search Marketing , I am responsible for developing clients’ search marketing strategies and directing operations of the search marketing department. Search is an exciting and fast paced and changing environment that these days incorporates channels such as Social Media, contextual placements, video search and mobile.  Client’s I’ve helped drive digital marketing success for include:

ADT_Security Logo

 

Digital Resume

Razorfish (July 2005 – Present)

Director, Search Engine Marketing   (February 2008- Present)
Created and led a multi-office, award winning department of 18 employees on Fortune 100 brands managing nearly $70MM in media spend annually.  Strategic role on largest media account, ADT Security, executing performance marketing campaigns and managing client relationship, team deliverables, processes and finding efficiencies in workflow.

  • Associate Search Director (September 2006 – January 2008)
  • Senior Account Manager (New York, NY)    (July 2005 – September 2006)

SEMPO (Search Engine Marketers Professionals Organization)

North America Co-Chairman (2010 – Present)
SEMPO Atlanta Chapter Co-Founder and Marketing Chair (2009 – Present)
Help support and build a Search Marketing community at a national and local level.  Providing the Atlanta community with forward thinking content and events to network and communicate to like-minded professionals.

Response Mine Interactive

Account Manager  (November 2003 – June 2005)
Supervised multi-million dollar search engine marketing campaigns for the 2nd largest retailer in the world, The Home Depot®.  Manage over a quarter million keywords for US and Canadian markets.

Industry Acknowledgements and Awards

  • 2006, 2009 SOFIE Awards
  • 2008 Apex Power 30 Under 30 Award Winner, Technology Category
  • 2008, 2009, 2011 AiMA Awards
  • 2011 AMY Award Finalist
  • 2011 IAB MIXX Award Finalist – Search Engine Marketing Category
  • 2011 TAG Search Marketer of the Year
  • Speaking Engagements:  Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), Technology Association of Georgia (TAG), Search Insider Summit (SIS), eMarketing Association (eMA), Atlanta Marketing Association (AMA)
  • Razorfish SearchShots blog contributor

Toolsets/Proficiencies

  • Ad Serving/Analytics:  Omniture SiteCatalyst, Google Analytics, Marin Software, Atlas, CoreMetrics, Tag Management Systems
  • Search Marketing:  Google AdWords, Spyfu, Microsoft Adcenter, Yahoo! Search Marketing, Google Insights,  comScore, BenchTools, The Search Monitor, AdGooRoo, Compete.com
  • Search Marketing Skillsets:  Search Engine Marketing (Paid Search, Organic Search, Feeds, Social Search, Mobile Search), Bid Strategies & Optimization, Ad Serving, Search Management Technologies, Competitive Monitoring Toolsets, Integrated Marketing Strategy, Marketing across consumer lifecycle, Team Management, Career growth & Development, Department and P&L management, Digital Media, Facebook, Twitter, tracking systems, data presentation
  • Other Skills:  WordPress, Basecamp, Highrise, Dreamweaver, Call Tracking, Pay per Call, basic HTML, MS Office Suite, MailChimp, Wikis, SharePoint, Social networking, public relations, relationship building, team building, team management, leadership and communications skills training

Past Publishings or Bylines:

Past Speaking Engagements:

  • Speaker at MediaPost’s Search Insider Summit, Bonita Springs, FL in May 2007
  • Speaker at Technology Association of Georgia (TAG) event, Atlanta, GA in March 2008
  • Panelist at eMarketing Association Conference in Atlanta, October 2008
  • Panelist on “Big Brands, Big Plans” at Online Marketing Summit in Atlanta, June 2009
  • Panel speaker at the Atlanta DMA luncheon on Reputation Management, March 2010

Awards / Acknowledgements:

  • 2008 honoree of the Apex Society’s Power 30 Under 30 Award – Technology Category
  • Google Certified Professional (GAP)
  • 2011 AiMA Award Winner – Most Effective Search Engine Marketing Campaign
  • 2011 AMY Award Finalist – Integrated Marketing
  • 2008 AiMA Award Recipient (Most Integrated Cross Channel Marketing Campaign – Carnival FunShipIsland.com)
  • 2009 AiMA Award Recipient (People’s Choice Award for Carnival.com)
  • 2009 SOFIE Award (ADT Security Direct Response Campaign)
  • 2008 AiMA Award – Most Effective Integrated / Cross Channel Marketing Campaign
  • 2006 – SOFIE Award – Most Effective Search Engine Marketing Program

Groups/Associations

  • AIMA (Atlanta Interactive Marketing Association)
  • SEMPO (Search Engine Marketing Professionals Association), North America Co-Chairman
  • SEMPO Atlanta Chapter – VP Marketing
  • Susan G. Komen Race for the Cure
  • University of Tennessee Alumni
  • Apex Society
  • eMarketing Association Member

Razorfish Atlanta office: We have Fun!

Get the flash player here: http://www.adobe.com/flashplayer